If you have been living under a rock for the last three years you may not have heard of YouTube sensation Jamie Genevieve who has emerged as Scotland’s most popular millenial superstar.
Jamie has risen from humble housing scheme beginnings to become the idol of millions of teenage girls from across the world while earning hundreds of thousands of pounds for doing something she loves and is passionate about.
The drop dead gorgeous 24-year-old is officially Glasgow’s most popular social media with a growing army of 2 million plus fanatic fans and followers hanging on her every word and gushing over every picture be it on Facebook, Twitter, YouTube or Instagram (where she has over 1m followers).
Professional makeup artist who rose to fame for her self-titled YouTube channel before also growing extremely popular on Instagram.
Fro$ty ❄️ . EYES & BROWS: @urbandecaycosmetics X @kristenxleanne kaleidoscope palette @urbandecaycosmetics heavy metal glitter in amp @__dollbeauty_ frankie lashes @nyxcosmetics epic ink liner @benefitcosmeticsuk fool proof brow powder . FACE: @narsissist natural radiant longwear foundation @tartecosmetics shape tape @maybelline molten gold chrome highlight @physiciansformula butter bronzer @maccosmetics shadester contour powder @ctilburymakeup airbrush flawless finish powder . LIPS: @patmcgrathreal contour lip liner @maybelline matte ink in driver
Before fame she worked as a make-up artist for Illamasqua at Debenhams in Glasgow, as her channels grew more popular scores of people started flocking in to ask for replicas of her makeup looks from Instagram.
She then got signed to a lucrative YouTube partnership in London with StyleHaul and has said to have earned around £150,000 from her social media channels alone.
The young and passionate entrepeneur has now launched a fashion range that has been selling at a phenomonal pace.
Industry experts have predicted that she will have earned her first million by this time next year.
Jamie, who still lives in Glasgow but spends at least half of her time in Los Angeles where she has been snapped hanging out with a-list models Gigi Hadid and Elsa Hosk, has even found time to get engaged to her childhood sweetheart that she first met at T in the Park when she was 15 years old.
Social media has well and truly taken over from mainstream media and people like Jamie were the first to notice its potential and use it to her benefit- while showing off her undoubted talent as a world class make up artist.